Clarity from noise.

Clario builds clear digital products for teams who care about craft — selective engagements across DACH, EU, and the US.

Start a brief Selected work

Who it’s for

High-signal work only.

Few engagements. Deep involvement. Fun problems with room for taste and systems thinking.

Product & platforms

Web and full-stack engineering that ships — architectures you can grow into, not duct-tape demos.

Technical leadership

Fractional tech lead energy: clarity in decisions, calm in delivery, teams that get better.

AI-native craft

Modern tooling as leverage, not theater. Faster loops without sacrificing judgment.

Selected work

Outcomes, not decks.

A sample of engagements shaped under NDAs and real constraints. Details abstracted; signal kept.

All work

Travel · E-commerce

Cruise commerce platform

Modernized a high-traffic cruise booking stack — performance, clarity of flows, and engineering cadence for a distributed team.

Faster paths to purchase · steadier release rhythm

B2B · Product config

Industrial configurator systems

Custom configurators that turn complex product rules into a clear buying experience — fewer dead ends, more completed specs.

Higher completion · clearer internal tooling

Scale-up · Platform

Product engineering leadership

Hands-on tech lead for product teams: roadmap focus, code quality, mentoring, and shipping through ambiguity.

Aligned delivery · stronger team habits

Approach

Resolve complexity.

A short path from noise to a clear solution — without the agency theater.

Listen for signal

Constraints, users, and business truth first. What must be true for this to matter?

Shape the clear cut

Narrow the surface. Prototype the risky parts. Kill ornamental complexity early.

Build with taste

Ship in tight loops. Design and engineering stay in the same conversation.

Leave it legible

Handover that a team can extend — docs, systems, and judgment, not a black box.

Approach

Founder

Radovan Hajduković

Senior full-stack engineer and tech lead with 11+ years across product, e-commerce, and platforms. Calm under pressure. Obsessed with clarity — in code, in product, in how teams work together.

Based in Hamburg · working with DACH, EU & US

Personal site

Got something fun?

If the problem is interesting and the bar is high, let’s talk. A clear brief beats a cold pitch.

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