Clarity from noise.

Clario builds clear digital products for teams who care about craft — selective engagements across DACH, EU, and the US.

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Who it’s for

High-signal work only.

Few engagements. Deep involvement. Fun problems with room for taste and systems thinking.

Product & platforms

Web and full-stack engineering that ships — architectures you can grow into, not duct-tape demos.

Technical leadership

Fractional tech lead energy: clarity in decisions, calm in delivery, teams that get better.

AI-native craft

Modern tooling as leverage, not theater. Faster loops without sacrificing judgment.

Experience

Roles that left a mark.

Embedded with product and platform teams — from marketing sites to staff-level engineering and CTO work.

Full experience

Red Bull · Dreamlines · About You · C&A

CTONow

Stealth startup

Currently leading product and engineering as CTO, alongside selective contracting.

Lead / staff engineer

About You · C&A

Staff-level engineering across large-scale retail and fashion e-commerce platforms.

Tech lead

Dreamlines

Hands-on tech lead for product delivery — roadmap focus, quality, and shipping through ambiguity.

Independent contractor

Red Bull

Marketing websites as an individual contractor — craft-led front-end work for a global brand.

Approach

Resolve complexity.

A short path from noise to a clear solution — without the agency theater.

Listen for signal

Constraints, users, and business truth first. What must be true for this to matter?

Shape the clear cut

Narrow the surface. Prototype the risky parts. Kill ornamental complexity early.

Build with taste

Ship in tight loops. Design and engineering stay in the same conversation.

Leave it legible

Handover that a team can extend — docs, systems, and judgment, not a black box.

Approach

Founder

Radovan Hajduković

Senior full-stack engineer and tech lead with more than a decade of experience across product, e-commerce, and platforms. Calm under pressure. Obsessed with clarity — in code, in product, in how teams work together.

Based in Novi Sad · working with DACH, EU & US

Personal site

Got something fun?

If the problem is interesting and the bar is high, let’s talk. A clear brief beats a cold pitch.

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